Zip Zap IT Solutions, LLC (“Zip Zap IT,” “we,” “our,” or “us”) is committed to protecting the privacy and security of visitors to our website, zipzapsolutions.com. This Privacy Policy explains what data we collect, how we use it, with whom we may share it, and your choices regarding that data.

By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to the data collected through the Zip Zap IT Solutions public website. It does not apply to:

• Information collected offline or through other means

• Information collected through any subcontracted services, client portals, or third-party vendor platforms used by Zip Zap IT

• Employee or job applicant data (which are governed under separate notices)

2. Information We Do Not Collect

We do not:

• Collect or store your name, email, phone number, or address

• Use contact forms, comment sections, or user account systems

• Request or process payments or financial information directly via this website

• Store or associate IP addresses to individuals

• Conduct behavior-based advertising or cross-site tracking

You can browse our site without submitting any personally identifiable information (PII).

3. Information We Collect Automatically

When you visit our website, certain technical data is collected automatically using third-party analytics tools. This data is non-personal, anonymized, and aggregated.

3.1. Data Categories Collected:

• Device type and operating system

• Browser type and version

• Screen resolution and language settings

• Referring URL or source (e.g., Google, direct)

• Pages visited and time spent on each

• Clicks, scrolls, and mouse movement

• General location based on IP (approximate city-level; not stored by Zip Zap IT)

• Session duration, entry/exit points, bounce rate

This data helps us measure website performance, understand user behavior, and improve usability and accessibility.

4. Analytics Tools Used

We use the following analytics platforms:

4.1. Google Analytics 4 (GA4)

Operated by Google LLC.
GA4 uses anonymized IP addresses and event-based tracking. It does not collect personally identifiable information. Data is processed under Google’s Privacy Policy.

4.2. Framer Analytics

Used to assess interactions on our Framer-built pages. No PII is collected or stored. Only engagement metrics and general device data are recorded.

4.3. Microsoft Clarity

Provides heatmaps and anonymized session replays. Clarity does not collect names, emails, or sensitive data. Recordings are auto-redacted and comply with GDPR standards. See Microsoft’s Clarity Privacy Policy for more.

We do not merge this data with any personally identifiable information.

5. Use of Cookies and Tracking Technologies

Our website may use first- and third-party cookies solely for analytics and functional purposes.

5.1. Types of Cookies Used:

• Analytics Cookies: Track user behavior anonymously to improve UX

• Performance Cookies: Help monitor site speed and functionality

• Session Cookies: Temporary cookies that expire when you leave the site

You can disable cookies at any time through your browser settings.

6. Legal Basis for Data Processing (GDPR Compliance)

We collect and process anonymized analytics data under the following lawful basis (Article 6 of the GDPR):

• Legitimate Interest: To improve our website, understand user needs, and deliver a better digital experience

• Consent (where required): Via browser settings or cookie banners

We do not use your data for profiling, automated decision-making, or behavioral advertising.

7. Data Sharing & Third Parties

We do not sell, rent, or trade your data. However, anonymized data may be processed by:

• Google LLC (GA4)

• Microsoft Corporation (Clarity)

• Framer B.V. (Framer Analytics)

These third parties may store or process data outside your country of residence, including in the United States. Each service provider is responsible for its own data processing and complies with its own data protection policies.

We ensure our partners have adequate safeguards in place, including standard contractual clauses and data processing agreements when required.

8. Data Retention

Anonymized data collected through analytics is retained for a limited period—typically 14 to 38 months, depending on the tool.

No personal identifiers are stored, and raw IPs are either masked or discarded at collection.

9. Your Privacy Rights

Depending on your location, you may have the following rights:

• Right to Access – Request information on what data is collected and how it is used

• Right to Rectification – Correct inaccurate data (not applicable since no PII is stored)

• Right to Deletion – Request that your anonymized browsing session be deleted (if technically feasible)

• Right to Restrict Processing – Object to non-essential tracking (via browser or opt-out tools)

To exercise any of these rights or ask questions, please contact us at:
privacy@zipzapsolutions.com

10. Children’s Privacy

This website is not intended for children under the age of 13, and we do not knowingly collect data from minors. If we learn that we’ve inadvertently collected personal data from a child, we will take steps to delete it promptly.

11. Data Security

We implement administrative and technical safeguards, including:

• SSL encryption

• Secure server hosting

• Limited data access controls

• Strict anonymization standards for tracking data

While no online platform is entirely risk-free, we continuously monitor for vulnerabilities and follow best practices to mitigate threats.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or technology. If material changes are made, we will post a notice on our website.